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WWF: Sustainability Standards Unlock New Market Opportunities, Accelerate SDGs

February 20, 2017

WWF: Sustainability Standards Unlock New Market Opportunities, Accelerate SDGs

February 20, 2017
by Libby MacCarthy

Changing consumer attitudes and the reality of climate change have shifted the conversation about the business case for sustainability. For more and more companies, embedding sustainable business practices into operations, business models and missions is no longer optional — it is now imperative in order to remain competitive.

New case studies and data are emerging all the time further validating this point, and a new report published by WWF and ISEAL is the latest example of how forward-thinking businesses can unlock new market opportunities by implementing intelligent and credible sustainability standards across their operations.

Entitled SDGs Mean Business: How Credible Standards Can Help Companies Deliver the 2030 Agenda illustrates how such standards can deliver direct benefits to companies and small-scale producers, while also accelerating progress on the Sustainable Development Goals (SDGs).

“Poverty, inequality, water scarcity, climate change and the loss of biodiversity are significant risks for businesses and aligning with the SDGs represents an opportunity,” said Richard Holland, director, Global Conservation Division at WWF International. “While leading companies have already made far-reaching commitments to help address climate change, deforestation and decent work, the majority of business sectors are not yet delivering on their responsibility towards the Agenda 2030.”

Sustainability standards translate the broad concept of sustainability into specific, concrete measures for companies and their suppliers. With broad uptake, they can move whole sectors toward improved social, environmental and economic performance. They are also an important mechanism to help companies reach their targets by scaling-up sustainable practices, and can be used at every point in the value chain — enabling producers, harvesters and processors to achieve a recognized level of sustainability, and traders, manufacturers and retailers to address the impacts of their supply chains. This can make a major contribution to the SDGs.

Read more at Sustainable Brands.

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