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January 6, 2009

Report Warns of Unsustainable Consumption

A recent report issued by the Business Role Focus Area of the World Business Council for Sustainable Development (WBCSD) calls on business to work in partnership with its customers and stakeholders to define sustainable products and sustainable lifestyles. The report is asserting that current global consumption patterns are unsustainable, and that efficiency gains and technological advances alone will not be sufficient to bring global consumption to a sustainable level.

The report, entitled “Sustainable Consumption Facts and Trends: From a Business Perspective,” observes that global consumption levels are increasing due to such factors as rapid population growth, a rise in global affluence, and a culture of consumerism among higher-income groups.

The report finds that consumers are increasingly concerned about environmental, social and economic issues, but because of a variety of factors such concerns do not always translate into sustainable consumer behavior.

The report concludes that consumers need the support of business and government in order to lead sustainable lifestyles based on informed purchasing decisions and changes in behavior. By acting on their capacity to mainstream sustainable consumption, leading global companies can provide the products and support that consumers need. By effective regulatory action, government can ensure that consumers receive the most sustainable products and services available.

For further information visit the WBCSD web site

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