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October 21, 2008

Green products face test as economy worsens

The United States government statistics show that consumer spending is falling sharply, and the retail sector is reducing jobs faster than other industries.

While consumers are, increasingly, factoring the environmental friendliness of products into buying decisions, green products nearly face a tough road to broader acceptability as the United States slides toward economic depression.

The declining economy will likely encourage companies to adjust their strategies to focus on cost savings inherent in their green products, whether through energy or water savings or improved gasoline mileage.

Companies are also facing difficulty to gain recognition for brands associated with the green products they market.

According to a recent survey, companies could do better by focusing their marketing on creating an emotional connection between consumers and eco-friendly brands.

For further information, visit the WBCSD web site

...continue to read

category : Topics

October 14, 2008

British supermarket giant Tesco has opened the first eco store of its kind in Ireland

The new shop will use an estimated 45 per cent less energy than a comparable supermarket, and will deliver new jobs more than 90.

The eco store at Ballycarnane in Tramore will save 420 tonnes of carbon dioxide a year, resulting in a 30 per cent annual reduction.

The store will feature the highest levels of insulation in the building and recycle more than 70 per cent of the heat used in the store’s ventilation system.

Moreover, The building will feature a wooden frame with timber earned from sustainable forests.

There will be skylights to increase the level of natural light entering the store, while solar panels contribute towards powering the bank of cash registers. Also, an environmentally friendly carbon dioxide refrigeration system will be adapted to all refrigerators.

For further information visit the Irish Times web site

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category : Topics

October 14, 2008

Landmark new report says emerging green economy could create tens of millions of new green Jobs

Efforts to tackle climate change could result in the creation of millions of new “green jobs” in the coming decades.

Changing patterns of employment and investment resulting from efforts to reduce climate change and its effects are already generating new jobs in many sectors and economies, and could create more in both developed and developing countries.

However, workers and their families, especially those whose livelihoods depend on agriculture and tourism would go on having negative effects by the process of climate change. Therefore, action to deal with climate change and its effects is urgent, and need to be designed to generate decent jobs.

For further information visit the UNEP web site

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category : Topics


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