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PepsiCo, Coca-Cola Look to Youth Innovation, Consumers to Make Shift Towards Zero Impact

February 27, 2017

PepsiCo, Coca-Cola Look to Youth Innovation, Consumers to Make Shift Towards Zero Impact

February 27, 2017
by Sustainable Brands

The use of post-consumer recycled materials as feedstock for new bottles and cans has become common practice for the beverage industry, but there is still more to be done to reduce waste and increase recycling. Industry giants PepsiCo and Coca-Cola are working towards overcoming these challenges by supporting eco-innovation and government initiatives.

The recipients of PepsiCo’s Zero Impact Fund — an expansion of PepsiCo Recycling’s college and university programs to help bring campus eco-innovations to life — have been announced. Eight colleges and universities will each receive a contribution from PepsiCo to help accomplish their environmental goals:

Centre College (Danville, Ky.)
Johnson County Community College (Overland Park, Kan.)
Millersville University (Millersville, Pa.)
Northern Kentucky University (Newport, Ky.)
University of California Berkeley (Berkeley, Calif.)
University of California Irvine (Irvine, Calif.)
University of Massachusetts Lowell (Lowell, Mass.)
University of Northern Iowa (Cedar Falls, Iowa)

“The Zero Impact Fund showcases great examples of the innovative and sustainable ideas that can come from college campuses,” said Tim Carey, senior director of sustainability at PepsiCo. “We’re excited to see how our Zero Impact Fund recipients will bring their campus eco-innovations to life and are proud to play a role in helping implement original ideas that reduce the impact that college campuses and their business partners have on the environment.”

Launched in August 2016, the Zero Impact Fund encouraged PepsiCo colleges and universities to submit project proposals for the 2016-2017 school year. More than 40 applications were received and one proposal per school was evaluated based on environmental, economic and social impacts, along with desirability, feasibility, longevity and ingenuity.

Read more at Sustainable Brands.

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