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Trending: New Breakthrough Technologies Find Solutions for Hard-to-Recycle Products

January 20, 2017

Trending: New Breakthrough Technologies Find Solutions for Hard-to-Recycle Products

January 20, 2017
by Sustainable Brands

Ambitions to reduce waste and move away from a linear economic model are driving companies across the globe to create breakthrough technologies and unique solutions to drive forward the circular economy.

On Monday, Patagonia received recognition for its significant contributions to the circular economy at the Annual Meet of the World Economic Forum in Davos-Klosters, Switzerland. The Accenture Strategy Award for Circular Economy Multinational, which was granted by the World Economic Forum’s Community of Young Global Leaders in collaboration with Accenture Strategy, acknowledges the work being done by Patagonia to advance the circular economy, driving innovation and growth, while reducing dependence on scarce natural resources.

“We are honored to receive this meaningful, important recognition,” said Ryan Gellert, general manager, Patagonia Europe, who accepted the award on behalf of the company. “While Patagonia is proud to accept this award, we have only begun to scratch the surface of what is possible with a circular economy model. There is still so much work to be done to change global consumption habits and encourage reuse and repair.”

The global apparel market is currently valued at $3 trillion, but the growing trend towards fast fashion has created a very linear economic model that produces enormous waste. In contrast, Patagonia is working to counter this approach with a circular business model that focuses on making the highest quality products and helping its customers keep them in use as long as possible.

Read more at Sustainable Brands.

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