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Walmart Unveils New Sustainable Packaging Priorities to Complement Zero-Waste Goal

October 28, 2016

Walmart Unveils New Sustainable Packaging Priorities to Complement Zero-Waste Goal

October 28, 2016
by Sustainable Brands

Walmart hopes to reignite the passion around sustainable packaging with vendors, store buyers, packaging suppliers and consumers with three new, clear goals: Optimize Design; Source Sustainably; and Support Recycling. The priorities were unveiled along with the company’s new “Sustainable Packaging Playbook” at the Walmart Sustainable Packaging Summit this week.

The goals are in-line with the zero-waste goal that retail giant extended across its entire supply chain “from farming and manufacturing, consumption to end of life” earlier this year. Walmart stated that attention to the materials that go into products helps deliver value, from both a business bottom line and environmental perspective.

“Packaging is an essential part of the products that we sell,” Zach Freeze, Walmart’s Director of Strategic Initiatives–Sustainability said in an interview. “In the playbook, we talk about recyclability and making sure that messaging is clear to the customer. For us, it’s all about clear guidance. We want to provide clear guidance to our suppliers about optimizing design and supporting recycling and we want to make it easier for our customers to recycle packaging.”

Read more at Sustainable Brands.

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