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WRAP Hopes New Industry Framework, Campaign Will Get Tonnes More Recycling in the Bin

September 13, 2016

WRAP Hopes New Industry Framework, Campaign Will Get Tonnes More Recycling in the Bin

September 13, 2016
by Sustainable Brands

The waste reduction experts at WRAP have brought together representatives from across the waste management sector to create an industry framework that could divert up to 11 million tonnes more recyclable material from disposal in England.

Supported by the U.K.’s Department of Environment, Food & Rural Affairs (Defra) and DCLG, the ‘Framework for Greater Consistency in Household Recycling for England’ offers opportunities for businesses and local authorities to save money and avoid around 5 million tonnes of greenhouse gases.

“As an industry we have achieved so much in the last 15 years. A thriving recycling industry has been created and recycling is now a way of life. When Defra asked us to investigate the opportunities for greater consistency, we were delighted to lead this, and to work with representatives from each stage of the recycling supply chain,” said Marcus Gover, the CEO at WRAP. “By pooling the wealth of recycling experience from across the sectors, we have developed a vision that offers the opportunity to increase recycling, improve the quality of recycled materials, save money and offer a good service to householders. It is only by joining together that we can now realise the benefits of the vision and I look forward to working with all those involved to do that.”

Published today, the framework draws on good practices by local authority and industry, and suggests these actors collaborate to address recycling barriers such as packaging recyclability, consumer, and collection rates of core materials. Further, WRAP recommends these actions are supported by widespread communications with householders using the same messages.

If effectively implemented, WRAP’s calculations show that the framework could increase England’s recycling rate by seven percentage points and divert more than 8 million tonnes of food waste (WRAP also recently created a Food Waste Recycling Action Plan). At the same time, the organization recognizes that improving consistency in household recycling is going to require the collective action of brands, retailers, manufacturers, local authorities, waste management companies and reprocessors – which may not be an easy feat. WRAP is working with seven local authority areas to evaluate their business cases for consistency and has helped organize industry groups to target recycling barriers.

Read more at Sustainable Brands.

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