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TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same

July 21, 2016

TetraPak 'Embracing Value from Natural Capital,' Encouraging CPG Industry to Do the Same

by Sustainable Brands
July 21, 2016

Closing gaps in knowledge and improving understanding about the benefits of renewable materials can have a transformative effect on the economy and the environment, according to findings in a new report from Tetra Pak.

The report, Embracing Value From Natural Capital: Advancing Packaging Solutions that Consumers Want and Companies Can Provide, explores opportunities for the CPG industry to take advantage of growing consumer preference for packaging made with renewable materials, as part of the solution to natural resource scarcity. The report also highlights some hurdles that must be addressed, including cost concerns among companies and the need for greater alignment around ongoing education and outreach to consumers.

Tetra Pak’s report is based on knowledge gathered through the company’s series of Learning Labs held throughout 2015, as part of its Moving to the Front campaign encouraging consumer goods companies to embrace renewable packaging to help address the impacts of resource scarcity on their businesses. Through surveys, dialogues and roundtable discussions with industry leaders and consumers, insights were collected and barriers to using renewable materials — real and perceived — were examined.

The report cites four factors that have hindered increased adoption of renewable materials:

- Communication gaps and misunderstandings around definitions and vocabulary associated with renewable materials;
- Complexity around perceived required transformations of manufacturing infrastructure and supply chain systems;
- Cost concerns that hamper C-level endorsement of investments in changes or new practices and/or technologies; and
- Consumer demand, which is dependent on more education and information.

Read more at Sustainable Brands.

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