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Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well
July 14, 2016
Ben & Jerry's and Ford Are Embracing Climate Disruption - and Your Company Needs to, as Well
by Tim Greiner
July 14, 2016
Is your business embracing the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C.
Hyperbole, you say? We are already seeing rampant climate-induced change in every corner of the economy. Just look at the food, transportation, and energy sectors. According to the IPCC, climate change has already reduced wheat, rice and corn mean yield in tropical and temperate zones and will continue to do so. New U.S. CAFE rules are driving innovation in the automotive sector. The largest U.S. coal company recently filed for bankruptcy. These changes will be as big or bigger than the technology-induced disruptions at the turn of the century, such as new business models (Amazon), new industries (smartphones), and democratized information (Google).
Businesses intent solely on driving manufacturing efficiencies in their operations and tweaking logistics and packaging will not take us to the 80-90 percent GHG reductions needed by 2050. Companies limiting themselves to these approaches will find themselves displaced by startups with new models or competitors with a more comprehensive strategy based on product innovation.
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