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NooTrees: Fighting Deforestation 'One Loo at a Time'

December 21, 2016

NooTrees: Fighting Deforestation 'One Loo at a Time'

December 21, 2016
by Laura Allen

There are about 3 trillion trees left on earth, or roughly 400 trees per person. Seems like a lot, but what if we told you that since the advent of human civilisation, half of all trees have been cut down, or that 15 billion trees are lost each year? Or how about the fact that the haze that covers Singapore, Malaysia and Indonesia does is a direct result of deforestation, where vegetation is cleared via the slash-and-burn method for resources such as palm oil, paper and pulp?

27,000 trees are cut down every day just to make toilet paper. But one man is on a mission to change that, “one loo at a time.” David Ward is the founder and GM of NooTrees, a subsidiary of The FJ Benjamin Group in Singapore that uses bamboo instead of wood for its tissue and personal care products. We caught up with him recently to chat about the company, the environment, and how alternative supply chains are increasingly becoming a key priority for businesses.

Unlike wood from trees, bamboo is a much more efficient material for producing paper.

“It takes 30 years to grow a tree, but it only takes three years for bamboo to reach maturity,” he says; bamboo is able to produce 5 to 6 times more raw material than a tree during that time.

Read more at Sustainable Business.

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