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30 New EU Life+ Pilot Projects Make Convincing Case for Circular Business Models

December 20, 2016

30 New EU Life+ Pilot Projects Make Convincing Case for Circular Business Models

December 20, 2016
by Libby MacCarthy

A recent report by the Ellen MacArthur Foundation and a number of new initiatives sweeping Europe have highlighted the convincing business case for companies to adopt circular principles into their business models. The latest development on the path to a circular economy? A new project across the UK and the Netherlands called REBus.

An EU Life+-funded partnership project led by WRAP, REBus is testing a methodology that enables organizations to transform their strategies to profitable, resilient and more resource-efficient business models (REBMs). For the last two years, 30 organizations in the UK and Netherlands have been piloting new REBMs with the support and expertise of REBus.

European manufacturing firms already spend more than 40 percent of their total operating costs on raw materials, and growing scarcity and volatility mean prices will continue to rise in the future. By reimagining business models and incorporating more circular practices, companies will be better equipped to deal address changes in resource availability, ultimately averting detrimental effects to their profitability and resiliency.

The pilot projects are wide-ranging, but all share the common goal of creating value for consumers, the environment and the organization itself. Examples include Argos’ UK-wide Gadget Trade-In Service; ProRail’s circular procurement of office furniture for the company’s new office in Utrecht, Netherlands; Globechain’s online reuse platform; and IT4Kids’ community-wide reuse collections.

REBus has published case studies from the 30 pilot projects on its website, and hopes that sharing the successes and lessons learned – along with a €24 billion incentive from the European Commission – will inspire businesses and organizations to embrace the many benefits of circular business models.

Read more at Sustainable Brands.

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