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Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find

August 22, 2016

Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find

August 22, 2016
by Sustainable Brands

Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics.

Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible for ensuring long-term food production sustainability. 92 percent of shoppers put the onus on food companies, indicating they should focus their efforts on securing the future sustainability of food, while 85 percent believed the government should be held accountable.

The survey’s roughly 1,000 respondents identified eradicating child and slave labor, followed by food safety and safe working conditions for producers as the top priorities for government. Nearly two-thirds thought farmers in the UK and in developing countries are underpaid for their produce and 58 percent said they would pay more if they knew producers received fairer prices.

“This research shows very clearly that British consumers expect businesses and government to take action to ensure the fairness and long-term sustainability of food production, both here at home and in developing countries,” said Abbie Curtis, a senior project manager at Globescan.

UK business and government leaders were asked to take more active roles to deliver long-term food security last year, as well. A report from WWF-UK and the Food Ethics Council highlighted businesses’ limited knowledge of food security challenges and how to respond to them, and offered practical advice to help businesses develop their understanding and take action to reduce risk.

Read more at Sustainable Brands.

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