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Fix more, buy less: can Patagonia help rebrand repairs?

May 6, 2015

Fix more, buy less: can Patagonia help rebrand repairs?

Lauren Hepler
Wednesday, May 6, 2015 - 2:37am

There is no shortage of activity at the San Francisco debut of Patagonia's newest sustainability-centric campaign.

Beneath the airy, lofted ceilings at the Potrero Hill headquarters of Yerdle — an app to buy and sell extra stuff sans actual money, in which Patagonia invested some of its very real money last year — happy hour is in full swing.

Next to the plastic tubs packed with cans of Tecate and Sierra Nevada, Patagonia is providing hors d'oeuvres in the form of sustainably-sourced salmon, neatly packaged in spicy salmon rolls, along with samples from a new line of inca berry and almond bars. There is also a kale and quinoa medley of some sort up for grabs.

Around the corner, in a small nook of the open office, kombucha is brewing. Just across the hall, there's a do-it-yourself succulent garden workshop and a demo on shaping surfboards with more environmentally-friendly foam cores.

"This is the most San Francisco moment ever," one bystander quietly says to a friend.

But the big draw for the event is outside, where a white truck adorned in reclaimed wood holds a small team of garment repair techs and a limited selection of Patagonia threads.

Read more at GreenBiz.

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