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Timberland retreads old tires as new shoes

November 3, 2014

Timberland retreads old tires as new shoes

Timberland announced a partnership with tire manufacturer and distributor Omni United on Monday to create the first line of tires ever purposely designed to be recycled into footwear outsoles at the end of their lifecycle.

The new Timberland Tires will be made in the U.S. and feature a rubber formulation appropriate for the recycling of the tires at the end of their useful life into shoes, rather than being used for tire-derived fuel or ending up in landfills. By designing the tires for a second life from the outset, Timberland and Omni United are taking taking recycling up a notch?to upcycling.

The companies say they first conceived this collaboration three years ago, when sustainability leaders from both brands came together to address a longstanding shared concern; the tire and footwear industries are two of the largest users of virgin rubber. The majority of tires on the market today have a limited life span; ecologically-sound disposal at the end of that life span presents yet another challenge.

Read more at GreenBiz.

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