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Why Procter & Gamble is resetting its sustainability goals

October 13, 2014

Why Procter & Gamble is resetting its sustainability goals

By Joel Makower
Published October 13, 2014

Today, Procter & Gamble is updating its sustainability commitments, expanding some of its efforts and dialing back on another. Behind that announcement is a larger story about how the world’s largest consumer packaged goods story is viewing sustainability these days.

Setting sustainability goals for a multinational company can be tricky stuff. How high can you set the bar and still set yourself up for success? And what if you reach your goal ahead of schedule ? do you raise the bar? What if you’re not making the progress you hoped ? do you lower the bar? Four years ago, P&G set a series of 10-year goals. As it nears the halfway point, it’s a good time to reassess.

As part of its assessment, P&G is adding four new 2020 goals, aimed at expanding its efforts in water conservation and improving the environmental sustainability of its packaging. It is also revising an existing goal to drive more innovation on renewable materials.

Read more at GreenBiz.com.

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