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Circular economy to get boost from consumers with first online shop

August 21, 2014

Circular economy to get boost from consumers with first online shop

Paul Capel and business partner Brendan Rowan has set up an online store that sell goods that support the circular economy. The result is Cradle to Cradle Marketplace, which sells only Cradle to Cradle (C2C) certified products ? that is, products that have been designed with their entire lifecycle in mind.

The start-up venture has the approval of MBDC, the company set up by Braungart and McDonough to provide certification. C2C-certified products all go through rigorous tests for material reuse, renewable energy use and carbon management, water stewardship and social fairness.

C2C Marketplace’s next move is to launch online clothing made by German manufacturer Trigema. It will also supply Method cleaning products as well as a range of products it describes as “C2C inspired”. These are from companies that cannot afford to go through the certification process but are making things from C2C certified materials.

Read more at The Guardian.

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