IGPN - International Green Purchasing Network

August 15, 2013

Electrolux Helps Consumers Monitor Water Use

Consumers have a new partner to help them track their daily water use thanks to appliance manufacturer Electrolux. The company recently launched a Facebook application, YourWaterMark, that promises to go a step further in water conservation by helping individuals assess their water use outside the home as well. Electrolux’s YourWaterMark app is part of the company’s ongoing commitment to sustainable business practices.

Although online calculators are available to estimate a carbon footprint, the average consumer is likely not very familiar with their monthly or annual greenhouse gas emissions. The same assumption likely holds true when it comes to water use, which is something that Electrolux anticipates changing with YourWaterMark by raising general awareness about day-to-day water use.

“We continuously strive to educate our consumers on how to use our appliances in a smarter way, and with YourWaterMark, we hope to start a dialogue about daily water usage, and to share ways that individuals can save water through small, everyday actions,” said Henrik Sundstrom, Vice President Group Sustainability Affairs at Electrolux.

The calculations that underlie YourWaterMark were sourced and verified by Global Green USA, an affiliate of Green Cross International. According to an Electroclux news release about YourWaterMark, the Facebook app: “…assesses the amount of water individuals use on a daily basis ? not just when we shower or brush our teeth, but when we make decisions about what to eat, how to commute and more.” After users receive their scores from YourWaterMark, they are provided with information about the water shortage issue along with guidance for reducing their impact from Zem Joaquin, eco-expert and founder of EcoFabulous.com.

Read more at TriplePundit.

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