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Coca-Cola offers savings to greenest customers

August 12, 2013

Coca-Cola offers savings to greenest customers

Coca-Cola Enterprises (CCE) will launch this week a fresh campaign designed to help boost the UK’s recycling rates, by offering discounts to families who reuse or recycle their plastic bottles.

The ‘Don’t Waste. Create’ campaign will be launched on Wednesday, asking customers to submit recycling pledges to receive a 50 pence voucher off their next purchase of CCE bottled drinks, including Coca-Cola, Fanta, Sprite and Dr. Pepper. The campaign website will also suggest ways of reusing old plastic bottles, such as turning them into bird feeders or self-watering plant pots, in a bid to raise awareness of plastic waste and keep children occupied during the summer holidays.

“By asking [customers] to reuse and then recycle the plastic bottles, ‘Don’t Waste. Create’ encourages families to think more sustainably while having fun, giving them a tangible way to help reduce their household waste,” said Nick Brown, associate director for recycling at CCE.

Read more at Business Green.

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