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Green buildings now “business imperative”

March 5, 2013

Green buildings now “business imperative”

Green buildings used to be designed to comply with environmental measures; now, they are intended to generate business value and opportunities, according to a recent report of McGraw-Hill Construction.

McGraw-Hill Construction, North America’s leading construction project and product information provider, surveyed firms across 62 companies for the report. They found that companies worldwide are moving towards green buildings with 51 percent of the respondents seeking to green 60 percent of their work in the next two years. This is a significant increase from the 28 percent that said the same for 2013 and twice the 13 percent in 2008.

“This report confirms that the green building movement has shifted from ‘push’ to ‘pull’ ? with markets increasingly demanding no less than green buildings. By promoting greater efficiencies for power and water, green buildings lower building costs while conserving the earth’s precious resources. This powerful combination of built-in payback with the environmental stewardship creates a new value proposition that is accelerating green building in all regions of the globe,” said John Mandyck, chief sustainability officer, United Technologies Corp., Climate, Controls and Security.

Assessing the key drivers of the green building market, the report highlighted that “being a business imperative” globally is the number on reason why companies take on green buildings. This dramatically improved when “doing the right thing” is the key driver in 2008 and “client and market demand” in 2012.

Read more at EcoSeed.

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