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Apple moves closer to goal of 100 percent green energy

March 23, 2013

Apple moves closer to goal of 100 percent green energy

Around 75 percent of Apple facilities energy consumption now comes from renewable sources, according to a new sustainability report from the tech giant. The report reveals that in the last two year, Apple has increased its use of renewable energy by 50 percent, moving the firm towards its long-term goal of running its facilities using 100 percent renewable resources.

“Apple’s announcement shows that it has made real progress in its commitment to lead the way to a clean energy future,” said Greenpeace international senior IT analyst, Gary Cook. “Apple’s increased level of disclosure about its energy sources helps customers know that their iCloud will be powered by clean energy sources, not coal.”

In April of last year, Greenpeace lambasted Apple for running its cloud storage data centers in areas which rely heavily on coal power. Greenpeace said that in order for Apple to reach its goal of 100 percent renewable energy use, it will need to work with power providers such as North Carolina’s Duke Energy to change the current dirty energy paradigm.

“To show how it can help remove those roadblocks, Apple should disclose more details about how it will push utilities and state governments to help it achieve its ambitious goal in all of its data center locations.”

Read more at Business Green.

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