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1Action for 1Smile fairtrade purchasing campaign by university students in Japan

February 12, 2013

1Action for 1Smile fairtrade purchasing campaign by university students in Japan

A network of university students and Morinaga & Co Ltd are carrying out '1Action for 1Smile' fairtrade purchasing campaign around Valentine's Day this year.

In Japan, Valentine's Day is an opportunity for women to express their feelings by sending chocolates to men. Using Morinaga 'DARS', Japan's first chocolate product to contains fairtrade cacao, during Valentine's Day, the campaign aims to raise awareness of fairtrade products and sustainable cacao farming in Ghana. At the same time, those young students can also express their special feelings to their loved ones.

For further information, please visit the Facebook campaign page (in Japanese).

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