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Four out of five people have not heard of green deal

January 24, 2013

Four out of five people have not heard of green deal

UK government’s flagship energy efficiency programme remains largely unknown just days before its launch. The ‘green deal’ which starts on Monday, is designed to tackle household energy bills and carbon emissions.

Four out of five people have not heard of the UK government’s flagship programme to transform the energy efficiency of 14 million homes, according to YouGov poll. The ‘green deal’ is designed to tackle household energy bills and carbon emissions from homes, which are responsible for nearly one-third of the UK’s emissions. It works by offering loans for works such as installation of solid wall insulation, new broilers and draught-proofing, with the payments theoretically being outweighed by energy savings. The loan is attached to the property rather than the individual.

The YouGov poll of 5,071 UK energy customers, commissioned by uSwitch, found that 81% had not heard of the green deal. The survey also raises fears that upfront “assessment fees” of £85-£150 could cut people off the scheme, with 51% citing cost as the biggest obstacle to making their home more energy efficient.

Climate Minister Greg Barker, stated that the findings were not surprising. “We’re right at the beginning of the green deal journey, and the uSwitch report is right to identify there is relatively low consumer understanding about the green deal. It’s as you’d expect, as it’s yet to be rolled out. I expect that to change over the coming year.”

Read more at The Guardian.

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