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Sainsbury’s reveals sustainability success as sales of green products soar

November 22, 2012

Sainsbury’s reveals sustainability success as sales of green products soar

Supermarket giant confirms that not only is it making good progress against environmental goals, it has also seen sales of green products climb. Sainsbury’s reveals that sales of products carrying sustainability and fair trade labels have climbed significantly in the past year.

The supermarket giant released an update on its high-profile 20x20 sustainability program, revealing that it has sold 8.5 percent more sustainably sourced food while sales of Fairtrade labeled products have risen five percent over the past twelve months. The report also challenged the myth that environmental issues are an exclusively middle class concern, revealing that more than £1 in every £10 spent on sustainably labeled products came from those families on the lowest incomes.

“Although people have less, they actually care more. The downturn has led to a strengthening of values irrespective of people’s income. We believe this is not a passing phase, but a fundamental change that is here to stay,” says Justin King, Chief Executive of Sainsbury’s.

It has also provided an update on the company’s performance against a raft of environmental targets, confirming that carbon emissions have fallen 3.7 percent in the past year as a result of energy efficiency and renewable programmes, water use is down 45 percent compared to 2005/06, packaging for own brand products has fallen 6.4 percent in the past year, and the company now sends zero food waste to landfill.


Read more at BusinessGreen.

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