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Seeing the wood for the trees ? how materiality helps companies focus on their key issues

October 12, 2011

Seeing the wood for the trees ? how materiality helps companies focus on their key issues

Many companies are still not clear about sustainability processes, let alone reporting. Could the 'material' approach help?

It can be difficult for companies to focus on the important aspects with sustainability reporting as previously stakeholders have wanted long lists of issues included.

Some phrases slip off the pen of annual report writers without a second thought. "Our people are our greatest asset", is certainly one.

Another is "sustainability is integral to our business". Many CEOs like to think this. In fact many even say it. In the 2010 UN Global Compact CEO survey an amazing 81% of the 766 CEOs interviewed agreed with the statement "[sustainability is] fully embedded into the strategy and operations of my company".

Read the Guardian article.

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