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Half of British consumers want more information on products carbon footprints

August 20, 2007

Half of British consumers want more information on products carbon footprints

UK consumers will choose products with a lower carbon footprint and are willing to pay higher prices for them, according to a report published by strategic management consultants L.E.K. Consulting.

More than half of the consumers surveyed wanted more information on the carbon footprints of products and services available to them and would change their buying behaviour accordingly, finds the L.E.K. Carbon Footprint Report 2007, which is based on a survey of more than 2,000 UK consumers.
The survey found that 44% of consumers would switch to a product or service with a lower carbon footprint, 43% of consumers would be willing to pay more for a lower carbon product or service and 20% would travel to a less convenient retailer to obtain such products.
When asked who should take the biggest role in reducing carbon footprints in the future, 40% of respondents stated that manufacturers and producers should be responsible for taking on this challenge. Government is also expected to do more, with greater than one in five (22%) respondents believing that it should be leading the way in tackling this issue. A further 20% felt that they themselves should take the lead in minimising carbon footprints.
The food and drink industry is seen by consumers as the sector making the greatest efforts to 'go green', achieving a score of 2.69 out of 5 in a poll asking consumers to rate industries for their efforts.

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