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'Green' fashion might be sustainable in the fickle world of fashion.

September 11, 2008

'Green' fashion might be sustainable in the fickle world of fashion.

Fashion trends come and go, but ‘green’ is here to stay, say designers and sponsors at New York’s fashion shows. Environmentally conscious fashion is becoming a megatrend today and companies and designers are banking that the sustainable approach to style has staying power. Margaret Jacob, sustainability director at Invista, which owns Lycra says “it’s a mentality, a way of thinking about business”.

However, Susan Scafidi, a Fordham University fashion law professor, says the consumer needs to be convinced it’s not only good for the environment but also for her. The focus on green manufacturing and recycled materials is galvanizing the fashion trade but will not last unless the industry sets specific standards or until consumers believe green materials will noticeably improve their lives.

For more information, visit Reuters web site.

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