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Yahoo, but not Google, Stops Buying Green Anymore

July 10, 2009

Yahoo, but not Google, Stops Buying Green Anymore

"While Google plans to stick with offsets, Yahoo will stop buying them and instead will focus on energy efficiency," Josie Garthwaite of GigaOM reported.

"Carbon offsets?credits that cancel out the purchaser's greenhouse gas emissions by supposedly triggering actions and projects that prevent such pollution elsewhere?have had a bumpy ride in the last few years."

The idea to achieve "carbon neutrality" by purchasing offsets has become a target of criticisms in the last few years for the lack of solid regulations and its tendency towards possible manipulation. The Wall Street Journal has done an in-depth report on this subject.

"Too often money from carbon offset purchases pay for projects that would have happened regardless of carbon offset money," Craig Rubens wrote.

Yahoo will stop purchasing carbon offsets and will focus on improving its energy efficiency from its data centers. Meanwhile, Google remains offsets-dependent for its environmentally-friendly plan.

For further information, visit the BusinessWeek article.

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